Jondi Gumz, reporter at Large: What you might read about this year
Looking into my crystal ball, I see five economic trends for Santa Cruz County this year…
• More green. If you thought biofuel, organic food and hemp clothing were far out, think again. Sustainability has gone mainstream. The concept is being institutionalized by Build it Green, which will sponsor its Ecocity World Summit April 22-26 in San Francisco and the Association for the Advancement of Sustainability in Higher Education, which plans its second annual conference in November in North Carolina. Early adopters include folks at Ecology Action, which started the Monterey Bay Green Business Program, the Santa Cruz City Council, which adopted a green building ordinance last year and the UC Santa Cruz Student Environmental Center, which will co-host the 7th annual Campus Earth Summit Jan. 31.
Contact Jondi Gumz at 706-3253 or firstname.lastname@example.org.